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The incredible shrinking grocery ray attacks!

Posted by unbeelievable on August 28, 2008

Consumerist.com is a website that I look at almost every day. It lists great deals (for example — fly to Philly from Texas for only $79), tells harrowing stories (e.g., of an old lady who was charged for HUNDREDS of dollars of pornography from video-on-demand — and the evil satellite company refused to remove the charges) and interesting information (how to get a real, live person when you can a 1-800 number, why you don’t have to show receipts at Best Buy or Wal-Mart).

A recent obsession for Consumerist is the “incredible shrinking grocery ray.” Apparently, as gas prices have increased, costs have gone sky high, and companies have to make up that money somehow. They don’t want to obviously raise prices, though, as that might drive down demand. So, instead, they have been surreptitiously shrinking their products. Remember in the “old days” of prosperity, when your window cleaner would have a bright sticker on it that said, “30% more free!” Well, the products these days should say, “25% less..for the same price or more!!”

Case in point — this Annie’s cereal. Annie’s proclaims itself to be an environmentally friendly company…

“We see the world as one giant system, beautifully complex yet intricately interconnected, that grows organically with the care it is given. We nourish communities by providing healthy food, promoting sustainability and supporting organizations motivated by our same intrinsic purpose. Our philosophy is simple: Planet to Food. Food to People. People to Planet.”

They also have this statement on their site:

“What other ways should we be supporting the sustainability movement? Let us know! As always, we’re listening.”

OK, Annie’s, since you asked….How about making your cereal box for Bunch Crunch Honey approximately the same size as the cereal inside of it? Note Exhibit A and B… a perfectly normal (if not a bit large) cereal box with a bag inside that is less than half full. (Probably closer to 1/3 full). I could not believe it when I opened the box, yesterday. The bag was so near empty that I was able to fit it into a 1/2 eaten box of Kashi cereal that I’ve been eating for a week.

Ridiculousness! Especially from a company that claims to be environmentally friendly….

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